Case study · B2B FinTech

Converj

Designing the landing page and core product for a bank-issued Treasury Card - giving buyers extra time to pay and suppliers same-day cash - built over six months.

Role

Lead Product Designer

Company

Converj

Created

2023

Timeline

6 months

Scope

Landing page design · Core product screens · Payment flow UX · Web + mobile

converj.com
Converj marketing site: Use the Treasury Card, monetize your payables

Buyers and suppliers want opposite things from the same invoice

Converj is a B2B payments platform, issued with partner banks, that lets buyers extend payment terms through a Treasury Card and lets suppliers get paid early - without either side taking on new debt.

Buyers want more time to pay. Suppliers want to get paid sooner. Converj needed a product that gave both sides what they wanted, on rails a bank would actually approve.

It needed to exist within six months, before the first pilot-bank meeting.

White-labelled inside two banks' platforms

Converj ships white-labelled inside partner banks' own platforms - ICICI Bank, Aditya Birla Capital. That set two hard constraints on the design:

01
Bank-first branding
Every screen had to read as the bank's product first, Converj second: their logo, their colour, their existing information hierarchy.
02
Six months, no room to iterate
The landing page and the core product both had to exist before the first pilot-bank meeting.

Landing page, product screens, and the payment flow itself

As lead product designer, I owned the landing page design, the core product screens, and the payment flow UX end to end, across web and mobile.

One component doing two jobs

The same Treasury Card either extends a buyer's payment term or pays a supplier early, depending on who initiates it. Reusing one component - and one mental model - for both sides is what made the six-month build realistic.

For the landing page, the goal was to explain a financial product without walls of text - early payment, dynamic discounting, the buyer-seller flow, and the analytics behind it, broken into cards a finance lead could scan in a minute.

What actually shipped

The landing page

Visuals built to showcase each offering - early payment, dynamic discounting, the buyer-seller flow, and the analytics behind it - each broken into its own card.

Converj landing page card: Early payment offer with invoice preview and confirm action
Converj landing page card: Dynamic Discounting sliders for days and percentage with disbursable amount
Converj landing page diagram: buyer and seller connected through PO raised and invoice sent, settled by card
Converj landing page card: Payments analytics chart alongside a sync now action

The product

From the invoices overview a bank's finance team opens every morning, to the payment and repayment flows buyers and suppliers actually touch.

Converj Manage Invoices table with status badges for overdue, due soon, in review and rejected
Converj Create Invoice screen with tax code, PO number, dispatch address and line items
Converj Manage Payouts screen listing payment files with in progress, completed and returned status
Upload payment file and digital signature modal with success confirmation
Converj repayment schedule with Pay Later and Pay Early options across upcoming invoices

Pay Later or Pay Early - the same schedule, read two different ways.

Converj repayment option with surcharge amount shown inline on hover

The surcharge for extending a term, shown inline - never a hidden fee.

Converj mobile payment confirmation screen with CVV entry

Paying on mobile - card, amount and CVV, nothing else competing for attention.

Six months to build the entire platform, website included

The landing page, the core product, and the payment flow were all designed and built over six months - ready to walk into meetings with ICICI Bank and Aditya Birla Capital as a working platform, built to look like it belonged to the bank first, Converj second.